Each Disloyalty Card is printed with the phrase "Fraternitas Ante Omnia," brotherhood before all things. That's the whole idea.
What is a Disloyalty Card?
In retail, it's common for businesses to offer a loyalty card. It's a really cool idea. If you're a regular, you grab a punch on your Loyalty Card. When you have the requisite number of punches, you get a reward. In coffee, it's usually a punch for every drink and a free drink when you finish off your card.
Back in 2009, Gwilym Davies, a world renown barista out of London, put together the first Disloyalty Card offering a free drink from his coffee shop to anyone who fills it out. James Hoffmann put it simply: "If you go and drink coffee at 8 interesting, quality focused cafes around East London then he will say thank you by making you a coffee for free."
Since then, cities all around the world (Cleveland, Edinburgh, Washington D.C., and Atlanta just to name a few) have done these as a way to band together and promote great quality coffee. When it comes down to it, small shops like Clarity will never have the marketing power of large chains, but together, we're greater than the sum of our parts. We can introduce many more people to the kinds of coffees we love.
OKC's Disloyalty Card
Nine years later, here we are. Oklahoma City is introducing its first (perhaps the first of many) Disloyalty Card.
The idea is as simple as it was back in 2009. If you go and drink coffee at five outstanding shops here in OKC, you can trade your Disloyalty Card in for a free drink at any of the five shops. You can pick these up at any of the participating coffee shops and do them in whatever order you want.
Everyone at Clarity loves all five of these shops. The great thing about these five is that each of us has a dedication to the craft of specialty coffee, but we all have a bit of a different take. One shop might serve you a small yield espresso that's bright and intense while the next will serve you a fruit bomb and the next will strive for balance and sweetness. All of them can be delicious and unique.
Which Coffee Shops?
Clarity 431 W Main St
Elemental 815 N Hudson Ave
Okay Yeah 705 W Sheridan Ave
Leaf + Bean 321 N Oklahoma Ave
Coffee Slingers 1015 N Broadway Ave
Shout out to Paul over at Leaf and Bean for doing pretty much all the legwork on this. We're so excited that this is happening. Thanks, man.